The Ingredients for Ongoing Success

Brand Development, Commercial Video, Original Music, Social, Packaging, Tradeshow, Digital Advertising, Production, Media

Thanks to agency partner BRADLEYWEST. My role: Creative copywriter, Art Director, Production Coordinator

America’s first ever organic pet food already had the unfair advantage. We just helped them put it into words, and video, and pictures, and events, and tradeshows, and so many caught frisbees... Oh, and, a cleverly targeted campaign across display and social. 

We concepted and shot a cool commercial on location in Austin, and I ended up with a hands on role at every part of the process. Did you ever cut a 300lb block of ice with a chainsaw?

The Certifiably Better campaign, spearheaded by commercial video and original music, took off quickly with over 1.7 million YouTube views. In the first two weeks leveraging organic and paid social as well as display ads, they sold out of product across the board on Chewy.com, their major online retailer, and continued to a 20% growth in sales.

Connecting With a New Audience

Product Copy, eCommerce opy, Email Marketing, Social Media, Packaging,

In house creative. My role: Senior creative copywriter

Anker is a huge, multi-national consumer electronics company - I’m 100% certain you own at least one of their charging, cleaning or home security products. They needed some fresh creative input to speak better to their North American Market customers. I came on board to help them deliver the right messaging to reach the buyers who matter.

Across product copy, email copy, Amazon listings and packaging, I worked closely with the design team to bring their fantastic product line to life in the USA. .

Knowing is the First Hurdle

Brand Identity Development

Thanks to agency partner Chronic. My role: Creative copywriter

Bud & Mary’s were ready to do something completely different in the brand new east coast cannabis market - a vertical operation where they grow, process and market the absolute top quality product to an eager, but mostly undereducated customer base. They turned to Chronic for help distilling their unique vision down to a brand identity and messaging system to differentiate themselves from the green cross masses and educate, excite and ultimately entice their customers.

Helping Everyone With Critical Healthcare

Brand Activation, Paid & Organic Social, Environmental Advertising and Experiential Activation

Thanks to agency partner 20Nine. My role: Creative copywriter

Teladoc is at the forefront of our changing relationship with healthcare. Accelerated post COVID, they needed a way to reach their most vulnerable customers and quickly bring them up to speed and on their platform. However, these Medicaid participants were often the least aware that they qualified for such a valuable service. We developed a 360 degree activation campaign on social and on the phone where the platform lives and supported by a live experiential campaign in the wild.

Growing Brand Success From Scratch

Brand Identity Development

Thanks to agency partner 20Nine Ventures. My role: Creative copywriter

HARVI Gardens began as an innovative new product for gardeners everywhere. However, as we all know, a product is not enough on its own. To bring this amazing new product to life and to market, we developed a brand new brand identity designed to resonate with a fresh cohort of folks who might be gardening for their first time.

Warming Up to Shopify & Paid Social

Commercial Video, Paid Social, Print, Digital Advertising, Scripting and Production, Shopify.

Thanks to agency partner BRADLEYWEST. My role: Creative copywriter, Art Director, Production Coordinator

Our innovative winter fashion friends Bula, based in Montreal & Denver, shared a vision to make content that creates more content and ultimately sells product straight from the ad. We brought their great ideas to life in studio and on location in Austin, delivering layers and layers of shareable “snackable” content to last throughout the season, across multiple engagement formats. We built on the initial campaign by delivering paid and organic social nthroughout the season as we mixed and remixed the shoot content with live action content.

This was their introduction into selling with shopify direct on social and we blew out their ROI prediction by 200%.

Even better, we had an absolute blast launching this campaign!

Introducing a Little Robot Buddy

Product Copy, eCommerce copy,

Thanks to agency partner OceanWings. My role: Senior creative copywriter

Clicbot had a compelling product with their fun little educational robot, but they had tremendous difficulty localizing it for the English-speaking world. No worries, here comes Johnny and Eldorado. We helped them craft the right creative to get their story out into the market space, and get Clicbot into the hearts of their international customers.

Commercial Video, Original Music, Social, Packaging, Tradeshow, Digital Advertising, Production, Media

Thanks to agency partner BRADLEYWEST. My role: Creative copywriter, Art Director, Production Coordinator

How do you take the #1 selling outdoor toy in their category to new heights? Begin by creating an uplifting mantra that instantly draws our spirits upwards. Then grow it into an original arena rock song and music video and you’ve got a campaign with no limits, sending kids to take to the skies! 

Starting with a complete brand refresh - new colors, logos, packaging, positioning and  tagline – gave us the clean slate for a campaign hinging on real kids hitting new heights. We then jumped into a strategic partnership with School of Rock Austin to produce the original song and leverage 4 of their 30,000 6-17 year old rockers to really amp up our audience. Supported with precisely targeted social and display ads, and the results speak for themselves: Two years in a row of consistent online sell outs, huge growth of in-store presence at Target, Dick’s and Academy and a 25% increase in follower count over the course of a year.

Starting Something Big

Thanks to agency partner BRADLEYWEST. My role: Creative Copywriter & Art Director

Brand Development, Social Media, Tradeshow, Digital Advertising, Production

When your whole purpose is building a product at the foundation of the biggest playtime dreams, it’s okay to ask for help with Brand Positioning. They make the biggest, strongest, LEGO compatible baseplates available - but who knew?

So we got stuck into things from the ground up - starting with a comprehensive brand position, we built a whole giant space castle of a project. New brand book, new website, new social media accounts, a couple of photoshoots and some influencer partnerships to top it off.

Like Another World

Brand Positioning, Product Copy, eCommerce, Email Marketing, Social Media, Commercial Video, Packaging, Tradeshow, Digital Advertising, Production, Voice-Over.

In house creative. My role: Creative copywriter, Art Director, Production Coordinator

When this global tech e-commerce company needed a fresh approach, they kicked off a new in-house creative team in Austin. I helped up the ante with creating a new brand position, new brand guidelines and a website refresh.

Working with an in-house creative team, every day brings a new challenge. One day writing emails, another writing, producing and performing spots for YouTube.  And goodness me, product copy, product copy, product copy.

 What a blast.

Lighting a Fire to Grow

Brand Development, Packaging, Tradeshow, Digital Advertising, Production, Media

Thanks to agency partner BRADLEYWEST. My role: Creative copywriter

The makers of the original Cedar Grilling Planks turned to us to reposition and realize the full potential in their brand. Building on our research, we created the global positioning “Just Add Heat,” refreshed their website, redesigned their entire packaging line, subsequently launching the “Cooks Wanted” campaign. It worked so well, Fire & Flavor landed two new retail partners, increasing sales to the point they had to grow their global supply chain to meet demand.

Creativity to Market

Product Copy, eCommerce copy,

In house creative. My role: Senior creative copywriter

Oceanwings was the cutting-edge third-party eCommerce agency from ANKER, leveraging their enormous experience selling on Amazon to help clients all around the world. I joined them as a messaging expert to smash listing copy and PPC advertising out of the park

Going deep with Amazon listings, I worked closely with a global team to deliver phenomenal sales based creative to clients of all varieties.